Feet in translucent 3D-printed shoes on a rock, with the Fused logo

Fused Footwear

2024

A rebrand for Fused, a footwear label that 3D prints each shoe as one piece, made to order and recyclable.

Disciplines
Identity
Year
2024
A Fused poster of a black 3D-printed shoe from above, with the line 100% recyclable

Thiago pitched the rebrand to founder Philippe Holthuizen, and the two spent three months exploring directions, with Syd Mead, Luigi Colani and Paul Rand as references. Philippe assembled his first 3D printer in May 2017 and has wear-tested each model since.

A Fused poster on a tiled wall, with black sneaker silhouettes around one faceted shoe
Feet in mismatched white and black 3D-printed shoes on wet stone, with the Fused mark
A pair of black 3D-printed shoes worn on wet seaside rocks, with the Fused mark
Three phones showing a street portrait, the fusedfootwear social profile and a performer on stage
A rope-laced black shoe floating over a blurred waterfront behind the Fused logo
A 3D printer with a white shoe on its build plate beside a filament spool
A Fused type poster in bold capitals beginning Step into the future of footwear
A Fused billboard on a concrete wall showing a black slip-on shoe
A crouching model in a white fuzzy beanie, black knitwear and rope-laced 3D-printed shoes
The heels of white rope-laced 3D-printed shoes and patterned socks on asphalt

Credits

Creative direction
Thiago Rocha
Founder
Philippe Holthuizen
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