The Yokaino logo over rust halftone foliage

Yokaino

2024

Identity for Yokaino, an experimental clothing label that draws on Shinto and Taoist folklore to make pieces that feel thousands of years old.

Disciplines
Identity
Year
2024
The Yokaino logo, a stooped figure in a hat beside the wordmark, on black
Stacked serif type reading Unseen, authentic, bizarre over an ochre halftone texture

Yokaino speaks to 16 to 28-year-olds who dress alternative and want clothes that feel new and familiar at once. The identity runs halftone woodblock imagery in rust, ochre and black, under lines like Wear the ancient.

Two mirrored red halftone figures in round hats around the yokaino.wtf address
A Yokaino banner of a hooded red halftone figure behind the line Experience the bizarre
A rust Yokaino poster with a black halftone botanical print and the words Yours, truly
A black Yokaino poster for the Kodai collection with the headline Wear the ancient
A black Yokaino hang tag over a second tag with an ink dragon, on red
Three vertical Yokaino ads in ochre, black and red, one announcing the Kodai collection
A red halftone figure in a wide round hat bending behind the Yokaino logo
A rust ink mountain landscape on a Yokaino banner reading Wear the whispers of legends
The Yokaino figure icon centered on a wide, thin black banner

Credits

Creative direction
Thiago Rocha
Collaboration
Guilherme Rafael
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