About

Strategy, identity and creative direction for fashion labels. Based in Brazil, seen worldwide.

Studio

ROCHA comes in when the first identity stops fitting. A new line under an established house. A relaunch after years away.

Thiago Rocha founded the studio in Salvador in 2023 and leads every project. Isabele Almeida runs strategy, Guilherme Rafael design and Gustavo Souza web. V / Veronica Di Santo debuted at New York Bridal Fashion Week in a ROCHA identity, and WWD covered the launch. PIEGA made Best of Behance in 2026.

Projects
12
Countries
14
Accolades
18

Design Principles:

  1. Eight inputs before the first sketch: audience, value, business, history, tone, competitors, aesthetics and the problem. We cut the brand from what you tell us.

  2. Each identity runs on one idea you can say in a sentence. PIEGA: the fold. Inside Job: conformity. Destroy 2 Rebuild: tear down, build again.

  3. We test the system on a woven label, a hang tag and a garment bag. The screen comes last.

  4. A symbol, a wordmark, two typefaces, a short palette. Each part has a rule, so your team can run it without us in the room.

  5. An identity has to survive the second collection. We plan for the drops, lookbooks and campaigns that follow, and direct them through the Season.

How we work

Methodology

Strategy

Identity

Communication

Timeline

  1. Strategy

    1. Collecting

      • Intro Call
      • Questionnaire & Workshops

      Diagnosis

    2. Exploring

      • Research

      Creative & Strategic Direction

  2. Identity & Touchpoints

    1. Creating

      • Platform
      • 2× Brand ID Concepts

      Brand Identity

    2. Defining

      • Main Visual
      • Brand Book & Applications

      Website, Applications & Brand Guide

The 8-4-2-1 Process

One sequence for every project. Eight inputs, four directions, two brands, one system.

Strategy

  • Audience
  • Value
  • Business
  • History
  • Tone
  • Competitors
  • Aesthetics
  • Problem

Strategy comes first. Before anyone draws, we map eight inputs with you: audience, value, business, history, tone, competitors, aesthetics and the problem. Every later decision answers to them.

Direction

Four creative directions, four positions your label could take. You pick the one that fits. We push back when the reasoning runs thin.

Exploration

Two directions become working brands: logo, type, colour and real applications. You choose between two things you can hold.

Consolidation

One brand, refined into a system with guidelines. Ready for the first hang tag, the first lookbook and the launch.

Our Services

  1. 1. Direction Sprint

    An audit of your current brand, positioning on one page, two visual territories, a roadmap and a fixed quote. You pay upfront. The full fee counts toward a Bespoke Brand that starts within 30 days.

    2 weeks, $1,500

  2. 2. Bespoke Brand

    Made to measure. Strategy, logo system, type, colour, image direction and motion, packaging basics, guidelines and a launch kit. Half to start, half on delivery.

    6-8 weeks, from $8,000

  3. 3. Season

    Creative direction, collection by collection: concept, shoot art direction, campaign visuals, lookbook, launch content and site banners. Three months minimum. Production passes through at cost.

    Monthly, from $3,000

Questions

Who do you work with?

Fashion labels. Independent ones that have outgrown their first identity, new lines under an established house, relaunches after years away. Next to fashion: jewellery, eyewear, beauty with a fashion audience and hospitality inside a fashion brand.

Which offer fits my label?

Not sure yet: the Direction Sprint. In two weeks you get positioning, two visual territories and a fixed quote, and the fee counts toward a Bespoke Brand that starts within 30 days. Ready to rebuild the identity: the Bespoke Brand. Identity in place and collections to launch: the Season.

How do we get started?

Book a discovery call. If we're a fit, you get a proposal with scope, dates and price. The project opens with a questionnaire and workshops where we map the eight inputs with you.

Do you work with labels outside Brazil?

Yes. Most of our clients sit outside Brazil. We invoice in US dollars or euros and work in English, Portuguese and French. Salvador time (UTC−3) overlaps most of the New York workday and the European afternoon.

How many revision rounds do I get?

Two on the chosen concept, one on the final refinement. Need more? We quote them before we start.

Do you design labels, tags and packaging?

Yes. The Bespoke Brand includes packaging basics, and we test every system on a woven label, a hang tag and a garment bag before it reaches a screen.

Do you art-direct shoots and campaigns?

Yes, through the Season: concept, shoot art direction, campaign visuals, lookbook and launch content, collection by collection. Production passes through at cost.

Team

Worldwide

14 countries

Salvador (studio)New DelhiKuwait CitySeoulLondonNew YorkSydneyBerlinParisTorontoLisbonLuxembourgDubaiHong Kong

Recognition

3 press mentions · 15 features

2026

2025

2024

2023