A man in a red shirt sitting on a tennis court beside a racket, under the INKON logo

INKON

2026

Positioning, identity and photography direction for INKON, a men's temporary tattoo brand. The ink lasts two weeks.

Disciplines
Strategy, Identity, Art Direction
Year
2026
Beachgoers by a red vintage car and yellow umbrellas behind the INKON oval logo

INKON had leads, sales and a product that worked. It sold to everyone, so it held nobody's attention. Growth meant more spend on generic ads.

We started with diagnosis and rebuilt the brand around one stance: tattoos for people who want to experiment with how they look, change their mind and move on. INKON gave up the crowd to own a corner.

Three men in caps, one with a full tattoo sleeve, beside a cream INKON panel
A grid of INKON "No regrets" posters and portraits of tattooed men by the sea
A man in an open white shirt against a red pickup, framed by "No needle. No regrets. Just INKON"
A green "Your skin. Your rules" panel between INKON portraits of tattooed men
A man leaning on a red car beside an INKON panel
Two men by the sea beside an INKON panel reading "Wear it. Fade it. Repeat"
A laughing man by the sea beside a green INKON panel reading "Ink on. Life on"
Three smiling men by a white stone wall in an oval frame with the INKON wordmark

Credits

Creative direction
Thiago Rocha
Collaboration
Isabele Almeida
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