A hand holding a knitted pink gadget charm beside an orchid

PORTO MORTO

2026

A self-initiated identity for a Tokyo label of micro digital gadgets: glass-shell earphones, one-button charms and card-size players for the ports the industry closed.

Disciplines
Identity, Campaign
Year
2026
A woman in profile with a green wired earbud beside the PORTO MORTO mark

In 1639 Japan closed Nagasaki to Portuguese ships. The port died, and the words stayed: pan, botan, karuta, bidoro. Every year the industry closes another port: the 3.5mm jack, the strap hole, the infrared eye.

PORTO MORTO builds for those ports, with objects small enough to lose, simple enough to fix and loud enough to find. The campaign wears them as charms, hair clips and keychains, and the copy runs in Japanese and English.

A woman in glasses among circuit boards, her open hand behind the PORTO MORTO mark
Two PORTO MORTO billboards at night, one reading The port stays open, one showing a woman
A woman from behind with scissors, clips and a lilac gadget in her bun
The PORTO MORTO mark on white with cloud strips, 2026 and the line Micro digital gadgets
A spotted orchid rising from a metal connector behind the PORTO MORTO wordmark
Dark teal over-ear headphones with a butterfly charm above the PORTO MORTO mark
A keyring of purple butterfly and red bow charms with a green strand-covered pixel-screen gadget
Two PORTO MORTO business cards, one with the mark, one with portomorto.jp contact details
A woman in circuit-board hair clips beside a hand with circuit-strip claws above PORTO MORTO logos
A PORTO MORTO orchid poster reading Flowers bloom on the board, set in a metal facade
A woman in braids typing at a white desktop computer amid cloud and flame graphics
A PORTO MORTO billboard on a red brick wall behind an iron street fence
A woman in pink-tinted glasses glancing over her shoulder behind the PORTO MORTO mark
A woman in charm-dotted glasses biting a pink stick behind the PORTO MORTO mark
Three tall PORTO MORTO layouts in white, black and red, one with a chrome emblem
A computer fan dangling from a tangle of gray wires against dark green
Two hands pressing buttons on a strand-wrapped black gadget above a band of PORTO MORTO logos
A woman in a plaid top touching her neck beside the vertical PORTO MORTO wordmark

Credits

Creative direction
Thiago Rocha
A man in a red shirt sitting on a tennis court beside a racket, under the INKON logo
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