A woman in a black suit on an office desk, holding a red phone

Inside Job

2025

Officewear for the emotionally outsourced. A self-initiated label built on one question: what if conformity became the new form of expression?

Disciplines
Strategy, Identity, Campaign, Motion
Year
2025
A title card reading "Report to Fashion" beneath the Inside Job scribble mark

Inside Job makes uniforms for people who find power in anonymity. The name reads two ways: the work you do inside the system, and the quiet heist you pull off from within it.

The voice borrows the grammar of HR notices: Report to Fashion. Dress Code: Existential. Attire authorized, individuality optional. A heavy extended sans carries the wordmark, and a hand-drawn scribble joins INSIDE and JOB, the one gesture an employee gets to keep.

The palette stays inside the office: copy-paper periwinkle, black, and a red for ties, lipstick and telephone handsets. On set, the cast bows over a photocopier and takes calls on red corded phones, deadpan in oversized blazers and pinstripe suiting.

A model in a leather coat bending over a photocopier on a white desk
An animated Inside Job poster reading "Officewear for the emotionally outsourced" above a black scribble
A giant black scribble under the words "We clock in. We become" and cartoon eyes
An animated serif word list: subversive, existential, detached, uncanny, ironic, symbolic, collective, minimalist, authoritative
A model in a red tie leaning on a photocopier behind the Inside Job wordmark
A model in a pinstripe suit holding a retro phone beside the white Inside Job scribble
A model on an office desk beside a photocopier, with the Inside Job wordmark
An Inside Job card reading "For Employees of the Future" in crumpled blue plastic
Hands holding an Inside Job letter that reads "The System never looked so good"
An Inside Job panel reading "Dress Code: Existential" over a desk with a red phone
A model in sunglasses and a red tie with one leg raised behind a photocopier
A deadpan model in a pinstripe blazer and tie
Three Inside Job panels over a model on a red phone at an office desk
An Inside Job envelope with typewritten memo text on crumpled blue plastic

Features & Awards

Credits

Creative direction
Thiago Rocha
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