A bride at a hotel bar beside the V monogram

Veronica Di Santo

2026

Brand strategy, identity and art direction for V / Veronica Di Santo, a bridal label launched under the Ines Di Santo house. The collection debuted at New York Bridal Fashion Week.

Disciplines
Strategy, Identity, Art Direction
Year
2026
Veronica Di Santo wordmark set in burgundy on a blush pink banner

The brief: an identity that holds its own shelf next to the parent brand. We set the name in a high-contrast serif with a sweeping V and pulled the V out as a monogram. One heavy stroke. One hairline that curls back at the top.

The monogram goes where the full name won't fit: a pillowcase, a door hanger, a backdrop. The wordmark stays on paper and garment bags. The palette runs wine, blush, lilac and a saturated red.

The campaign follows a bride through a hotel stay, from the bar to the atelier. Veronica's team shot it, and WWD covered the launch.

A gowned figure silhouetted against the V monogram on a red stage backdrop
Veronica Di Santo wordmark stacked on two lines in burgundy on lavender
Two white pillows bearing the V monogram on an unmade bed
A pink V monogram key tag held over a bed with a breakfast tray
A marbled pink Veronica Di Santo card held against a white lace gown
V monogram in pale pink on a deep red field
A woman fitting a model's strapless white gown by a Veronica Di Santo sign
A woman in a striped shirt on the floor below a Veronica Di Santo sign
A Do Not Disturb hanger with a pink V monogram on a door handle
A Veronica Di Santo garment bag and floral lace veil on a luggage trolley

Features & Awards

Credits

Creative direction
Thiago Rocha
Photography
Veronica Di Santo team
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