A figure folded over a floor of black cables, under the NOUMENON LAB logo

NOUMENON LAB

2025

Identity for an accessories label named after the thing-in-itself, the reality beyond perception. The tagline reads Tomorrow in itself.

Disciplines
Identity, Packaging
Year
2025
NOUMENON LAB logo with an orange butterfly symbol above the black wordmark on pale grey

An orange split-wing mark and a narrow wordmark carry the system across eyewear campaigns, packaging and transit posters. Abduzeedo covered the project in 2025.

A man in mirrored wraparound sunglasses and a glossy red jacket, above the NOUMENON LAB logo
A blond model in narrow black sunglasses among hanging cables, under the NOUMENON LAB logo
Backlit sign reading "Tomorrow in itself" with the NOUMENON LAB logo, between concrete pillars
An orange and white NOUMENON LAB tote bag on concrete steps in a shaft of light
A woman in a spiked sculptural garment on a NOUMENON LAB poster in a metal-panelled wall
NOUMENON LAB wordmark over a giant orange butterfly symbol, with a brand statement below
NOUMENON LAB lightbox reading "Where innovation meets art" beside a woman's portrait, in a dark room
A phone on sunlit concrete showing a woman's silver earring on a NOUMENON LAB page
An orange NOUMENON LAB envelope on a kraft mailer, both printed with black shard shapes
Two orange NOUMENON LAB hang packs, one holding a white eraser, one reading "Essence Eraser"
A stack of NOUMENON LAB business cards with a dot grid on a metallic surface
Crinkled NOUMENON LAB print with a black butterfly symbol and orange shards in a slotted crate
A single NOUMENON LAB business card reading "Tomorrow in itself" on grey concrete
A roll of white tape printed with black NOUMENON LAB butterfly symbols, unrolled across rough stone
NOUMENON LAB banner with a definition of noumenon and the tagline "Tomorrow in itself"
Two grey NOUMENON LAB envelopes, one reading "Innovate, disrupt, evolve", against a ribbed wall
Backlit NOUMENON LAB posters along a dark corridor, with models in sunglasses and chrome accessories
Two NOUMENON LAB posters in a lit display window as two men in suits walk past
A woman with thin wires across her face in orange light, beside the NOUMENON LAB logo

Features & Awards

Credits

Creative direction
Thiago Rocha
Collaboration
Enrique R.
The Yokaino logo over rust halftone foliage
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