Red lace and blue tights under the PIEGA wordmark

PIEGA

2026

Piega means fold in Italian. A self-initiated identity for a women's label, where each element starts as a sheet of paper that someone creases, turns over or cuts.

Disciplines
Identity, Art Direction
Year
2026
PIEGA poster reading Lo Stile italiano above green, white and red stripes

Il Rosso dentro, the red inside. Each garment keeps a red the street never sees: a lining, a hem tape, the back of a fold. The palette follows the same rule. Inchiostro and Carta hold the surface. Rosso shows where something opens.

The symbol, La Stella, is a paper pentagon folded into seven pieces, red on the back of each flap. The mark turns red as it folds. The wide grotesk wordmark prints itself in reverse, AGEIP, the way wet ink transfers when you close a page.

Thiago started from three of his own contact sheets. The check, the pinstripe and the lace in those frames became the Tessuti, four pattern fabrics. Four posters open the season.

A woman in sunglasses lying on a stone ledge beside the words Dall'Italia
Three taped PIEGA prints of a woman with flowers, blue tights and a black bag
A model in a black suit carrying a canvas tote with the mirrored PIEGA wordmark
PIEGA brand page with a red close-up and large wordmark in a black binder
Pinned PIEGA moodboard with a red swatch card and red and white check prints
Brown knitwear draped over a green chair beside the PIEGA wordmark
A PIEGA print captioned Il Rosso dentro in a silver oval tray
A woman in sunglasses and a grey jacket holding wrapped flowers above the PIEGA wordmark
PIEGA poster reading Il Rosso dentro above a red and grey check band
A grid of prints with three street shots circled in red
A zipped black leather bag on red beside the words Il Rosso dentro
A pair of black leather shoes, toes up, against a red backdrop
A black leather shoulder bag with a silver buckle against red
A hand tucking a phone showing red lace and blue tights into a jacket pocket
PIEGA poster reading Il Blu rilassante above a blue pinstripe band
Pleated blue pinstripe fabric with the PIEGA wordmark in white
A blue pinstripe shirt with an open collar and tan buttons
Timestamped PIEGA prints in a grid showing street, market and arcade scenes
Bunched brown knitwear below the PIEGA wordmark on pale grey
Mirrored PIEGA wordmark over a pale blue scooter silhouette on olive green

Features & Awards

Credits

Creative direction
Thiago Rocha
Photography
Thiago Rocha
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